Mad Men s1e4: New Amsterdam

Let’s take a look at everyone’s favourite asshole, Pete Campbell– this episode shows that he’s not your average boorish dickbag. Pete’s waspy parents are over the top to a T with the boat shoes, shite comments, and plaid. It’s conveyed that they’re true Manhattan royalty, dating back many generations; what a shadow to live underneath. And his dad’s a total dick, natch; those dudes always are. “We gave you everything; we gave you your name. What have you done with it?”

campbells

Well, this is sufficiently uncomfortable.

image courtesy of Mad Men Wikia.

What’s in a name, anyway?

How can Pete individually define himself, as his own separate entity? He wants something different. Thus far, we’ve only seen Pete as a snarky weirdo who’s boned Peggy and been a general smarmy creep. However, no matter how hard he tries, his father is not impressed with his job (or him). Pete has to work his ass off to be one iota as charming and suave as Don, which is probably why he admires him. His wife’s family is ready to help at the drop of a hat, while his own parents do approximately fuckall in that department.

Looking at Pete’s parents versus Trudy’s parents, it’s essentially night and day. Pete feels like a heel, unable to buy the apartment on his own. He also assumes the cash from the in-laws comes with several strings because his own parents are lunatic WASPs.

In the midst of all this, Betty and Helen have a moment where she learns why Helen is divorced. “Turns out none of them were men”. Simple, but enough of an “oh fuck” moment for Betty, getting the wheels turning.

Trying to regain some sense of the upper hand, Pete pitches copy to a vaguely unhappy client, “cousins” included for a night of boozin’ at the St. Regis. Ah yes, the Bethlehem Steel schmuck and his hookers– he’s quick to dismiss Pete’s idea and get it in with the 19 year-old to his right. “I would’ve thought you slept all day and bathed in milk”.

nope

image courtesy of Reddit

The next day, said schmuck is suddenly SUPER into Pete’s idea and Don is livid. Don attempts to fire Pete with Roger on board, but Burt puts the kibosh on it due to who he is and his connections. Ironically, Pete’s name-identity has saved him much to Don’s chagrin. It reminds Don that he comes from nothing, and that the silver spoon types tend to get ahead in life no matter what, regardless of talent. Oy.

In their new apartment, Trudy and her parents are flitting around, delighted. Pete isn’t necessarily thrilled that their old bat neighbour is so into his lineage, but he’s lost in thought staring at the Manhattan skyline. Maybe his name has done something useful for him after all.

pete_manhattan

image courtesy of Mad Men Wikia

PS, this episode concludes with one of my favourite songs in life. Give it a whirl!

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