Mad Men s4e9: The Beautiful Girls

“It’s a business of sadists and masochists, and you know which one you are.”

This episode rattles me every damn time I watch it. Seeing Joan, Peggy, Faye and Sally all struggle with being put in a box and told what to do is infuriating and sad.. yet entirely too relatable even as a modern lady. Oof.

Like a tiny hobo, Sally hitches a train to the city to see Don; it does not go well. A kind judgmental stranger pops her to SCDP, and in a panic, Don shoves Faye in her direction. Turns out she’s not good with kids, much to Don’s chagrin.

image courtesy of MadMenWiki

Women in this era were made to feel like horrible people and general failures for choosing not to have kids, and especially for not being good with kids. Hell, women today still get the same sort of shite judgement but it comes in more insidious forms masquerading as Encouraging(TM); “you’ll change your mind”, “you’ll be maternal when you have a baby”, “it’s different when it’s yours”, “what kind of guy would want to stay with a girl who doesn’t want a baby?”. Fun fact: these are real life sentences said to me by real life men (and women), all of whom I swiftly told to fuck off.

Anyhoo!

“These domesticated suburbanites still have a primitive desire to get their hands dirty, but they have become so removed from nature that they can’t. They don’t know how to hunt, or swing a hammer, or fix their cars.”

“You mean like these two!”

“Actually, no.. I’m from Vermont, and Don’s a competitive fly fisherman.”

“What our findings show is that this demographic will spend a good amount of money for the satisfaction of being useful with their hands. Ladies love a man who’s good with his hands..”

There’s a nice splash of irony when Don is meeting with the Fillmore Auto Parts guys. Faye is rattling off research about how men want to feel like they’re Real Men(TM), getting their hands dirty and all that junk, since the suits we know don’t tend to do that often. Just as she’s not a Real Lady for not being great with kids, men can be viewed as lesser than for not being able to fix shit. However with the dudes it’s more of a joking context, versus the reality of women being judged pretty harshly.

Sally is super unhappy at home, and who could blame her? She doesn’t get along with Betty in the least, she misses her father, things just aren’t right. Don has no idea how to really connect with her, and popping Faye into that Woman(TM) mould doesn’t really work.

It’s striking how much Don is using Faye, and it really hit me over the head watching it now. Back when this initially aired, everyone on the damn internet was ALL UP ONS Faye and Don ending up together, and I remained as indifferent and skeptical as Sally. The way he treats Faye is absurd. Watch my kid, make me a drink. What’s going on at that other ad agency? Tell me. It’s pillowtalk subtle, but it’s definitely undermining what she does professionally and he still, a tiny bit, doesn’t take her seriously.

Speaking of disrespectful trash, Peggy gets a drink with Joyce and hey, Abe pops in! Good god, Abe. He’s a journalist, an opinionated know-it-all type, and admonishes Peggy’s very real concerns about equality for women versus the Civil Rights movement. Pegs isn’t one to take it on the chin, and puts him in his place for trying to tell her how she should feel.. cause fuck that noise.

Granted, I feel a lot of this Abe guy is just being awkward and jamming both feet in his mouth in the process but nonetheless, Pegs splits. He tries to apologise (somehow) by writing a literal fucking manifesto; Peggy is mortified, since it’s taking down her profession. In the days following, Abe is clearly on her mind, radical nonsense and all; has she met her opinionated, overconfident match?

At least he’s got better bone structure than Mark.

But man, the fact that Faye doesn’t magically “fix” Sally’s outbursts or offer any insight cements the idea that she’s nothing more than a fling for Don, and she rightfully calls him on it at the end of the episode. Woof. Don definitely needs someone to help him understand his kids better since he seems to be quite shit at it on his own.

Oh yeah, and during Sally’s surprise visit, Miss Blankenship fucking DIES. Jesus Christ.. and she dies at her desk. It’s a bittersweet scene with some good comedic punch, but Bert and Roger are clearly upset. Roger had a bang with her way back when, Bert knew her for most of his life.. very sad.

“She was born in 1898 in a barn, she died on the thirty-seventh floor of a skyscraper.. she’s an astronaut.”

image courtesy of ONTD

Ah, poor Ida. Feeling the immediate pang of life being too short, Joan agrees to have dinner with Roger at their old out of the way place which doesn’t seem so nice anymore since the Bowery’s turned into a toilet. After getting mugged, they have a filthy alley fuck high on adrenaline. It’s a good distraction for them both, at least. Roger is evidently bored in his marriage to Jane, and Joan’s shithusband is about to be popped off to Vietnam. She doesn’t regret the bang, but she wants to respect her marriage. Fair enough.

But man, do I love their banter.

image courtesy of MadMenWiki

Megan steps it up and works hard to cover Don’s desk as well as reception. When faced with the reality of returning home to Betty, Sally has a horrifying meltdown causing everyone to come running; faceplanting in the process, she hugs Megan and tearfully admits that she knows things won’t be OK. Ugh, heartbreaking and unnerving. Sally’s sadness and helplessness is palpable, radiating to everyone within earshot.

As the elevator doors close, we see the faces of Joan, Faye, and Peggy. It’s like the curtain closing on a play; who are these women in the office versus their real lives? What do they really want at the end of the day? They all want more out of life, that’s for damn sure.

image courtesy of MadMenWiki

“Men never know what’s going on.”

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One thought on “Mad Men s4e9: The Beautiful Girls

  1. Pingback: Mad Men s4e13: Tomorrowland | the MARS DEN

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