Mad Men s1e2: Ladies’ Room

“What do women want?

Any excuse to get closer.”


image courtesy of my Insta

Ah, the ladies’ room.. the place where ladies go for some Real Talk(TM), or to cry uncontrollably because of Feelings(TM). Literally nothing else happens in a ladies’ rooms, guys. This is the first episode where we get to know Betty, and while she looks the part of pristine Stepford perfection on the outside, there’s a glimpse to her depth and sadness within.

At the forefront of Betty’s anxiety is her hands, something that’s apparently been going on for awhile. Her mother died recently, and it’s implied that they had a complicated relationship. Though a little on the nose, her shaky hands are the physical manifestation of her internal conflict. Seeing the actual imperfect reality versus what she was led to believe her adult life would be like if she ticked those boxes – handsome husband, house in the suburbs, 2 kids. This is what she was told would make her happy, yet here we are. Hello, 1960!

More than anything, she comes off as deeply disappointed with how mundane it all is. Betty’s essentially been stranded on an island at arm’s length by Don, no wonder she’s disillusioned. He’s a man infatuated with aesthetics, so this Perfect Wife(TM), home and kids are enough and he doesn’t seem to give it another thought.

Betty truly wants to know Don, to really understand who he is but she has no idea where to start. “Who’s in there?”


image courtesy of Imgur

So, Betty knows approximately fuckall about her husband’s childhood and past, and Don dismisses it as being in the same realm as “politics religion or sex: why talk about it?” This sounds just as completely outlandish as you think it would, my god.

She’s living in this suburban small town world accompanied by Francine throwing shade at Helen Bishop, the new divorcée on the block. Like Helen, Betty doesn’t truly fit here, but she’s been told that she is supposed to want these things, this life. Don expresses to her that she’s got all these things, how could she possibly be unhappy? He’s trying to practice what he preaches, but he must know it’s hollow as hell.

Weirdly, Betty and Don have more in common in that arena than they’ll ever know. Betty will battle with what’s expected of her versus what she really wants and who she is, an omnipresent theme in the rest of the series.

At the office, Don is trying to connect with Roger and gain some insight. Who could not be happy with all this? Relying on material things, “it’s just more happiness”, and Roger ends the conversation right there.

“What do women want?”

“Who cares?”

The closest Don gets is when he’s in a meeting about spray deodorant. After all, Don speaks most candidly via copy more than he ever would directly to Betty.

“What if they want something else, inside that mysterious wish we’re ignoring?”

 Hey-o, thanks for reading! More next week.

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