pete campbell

Mad Men s4e5: The Chrysanthemum and the Sword

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“Christ on a cracker, where do you get off??”

This is one of those episodes that seems light on the outside, but there’s so much to dig into. Oof. Realistically, just how long can you hold onto a grudge? How long can you continue to define yourself by something that happened literal ages ago? How long can you use those prehistoric events to justify trash actions today? What does that garbage do to a person? Taking a closer look at Roger and Betty in this episode, this sort of shit is all on display.

Let’s take a moment for Miss Blankenship, because I love her in general, but also because she’s an excellent foil to Don. The guy treats people so fucking poorly sometimes; showing him tolerating generally harmless gaffes by this hapless bat he’s been saddled with humanises him a touch. He can’t just fuck off to California every week. Miss Blankenship’s weird hidden talent of transforming the guy from Don to Dick for a hot second is pretty great.

Roger Sterling has always been shown as a guy who doesn’t take life (or himself) too seriously, the life of the party and the guy who knows everyone and loves to schmooze and joke around. Apparently, the notable exception to this rule is World War II. When Pete brings up that he’s landed a meeting with Honda, a Japanese company, it’s meltdown city. Roger wholly rejects the idea of doing business with them, and almost fucks their chances entirely by acting like an asshole in the meeting to boot. Awkward.

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image courtesy of Tumblr

But hey, it’s nice to see Bert Cooper take an active role in something besides preserving the carpets. His extremely intimate knowledge of Japanese culture and customs contrasted well with his confusion over the march on Selma.. “They got what they wanted. Why aren’t they happy?”

There are tons o’reasons a guy like Cooper would grow fascinated with Japanese culture while generally shrugging off vast portions of his own culture. Remember that Cooper is an Objectivist; a large part of it may be due to that adoration of authority and order at the centre of so many of those guys and gals.

Through that, a theme of the episode emerges as well; utter goddamned frustration when someone is unable to force one’s will onto the people around them. Roger hits the fucking ceiling when Don and Pete decide to follow the Honda exec’s orders and not his own. Betty is absolutely livid when Sally asserts her independence and cries out for attention by cutting her own hair. Don is pissed when dear sweet Teddy Chaough grabs control of the narrative Don is building with SCDP.

That confrontation with Roger and Pete is intense, with Don in the middle. It was fun to see Pete echo Don’s sentiment from the s3 finale in this episode: “The rest of us are trying to build something.” Don knows Pete’s in the right. Lashing out and “wrapping himself in the flag” of Lucky Strike providing most of the company’s cashflow, Roger wants to cut Pete down for bringing in new business and shifting the importance off of him ever so slightly.

He’s gonna have to get over that bullshit real quick if he wants to keep the lights on.

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image courtesy of NYTimes

As Betty finds a shrink for Sally, she connects with Dr. Edna– an older woman who obviously sees through Betty’s façade. Betty smiling at the dollhouse says so much; here’s this perfect little life in this perfect little house, a husband and wife with 3 kids, a life that she still yearns for on some level though she knows it ain’t real.

Sally craves her father’s attention desperately, and has no clue how to get it; and she probably needs attention in general, to be acknowledged. What Sally feels matters, and Betty is perhaps starting to get that; the effect of the divorce on her matters. Sadly, Betty was more of a prize to her mother who paraded her for show; she’s still got a lot of anger and resentment there. Slowly but surely, Betty is trying to evolve.

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image courtesy of AVClub

At home, Henry is helping her with her transformation, but the vibe is sort of bizarre. Sometimes his interactions with her sound more father/daughter than husband/wife. When he helped settle the fight between Betty and Sally it sounded as if he could have been talking with two siblings about getting along. It’s almost as if Henry has stepped in as a faux father to the whole bunch, Betty included.

While many dislike Betty as a character, she is such a significant illustration of the consequences of the position women were put in at the time. I’ve written about it before, but with no real options open to Betty other than becoming a mother and housewife, she (obvi not happy with either) turns bitter and spiteful as she struggles under those limitations. Remember how free and herself she felt in Rome? Sadly, not reality.

To this point, Betty has not been able to garner a foothold in any world outside the home that has been slowly suffocating her. It’s way too easy to blame her for not going out and forging her own shit, but we’re in a super different world today; the constraints on her along with so many women of that time are vast. The expectations for ladies like Betty are super fucking problematic and sky-high, and the people around her get hurt as a result when she lashes out against said expectations.

Similarly clueless on how to help Sally, Don reveals a tiny bit about his situation to Dr. Faye Miller.

“Well, I can’t say there’s any evidence to support this, but I’m pretty sure that if you love her and she knows it, she’ll be fine.”

And that kitchen discussion between Don and Faye is damned impressive to watch. Take a look at the timing of when Don chooses to open up to her.. he offers absolutely fuckall about his personal life until he’s poked into hers, and discovered that she’s living her own faux life with the fauxgagement ring to discourage dudes from hitting on her.

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image courtesy of MadMenWikia

And Don is in enough of a personal crisis that even he needs to talk to someone about it, even if he doesn’t directly come out and say what’s happening to a T. He wants to be a good father to his kids, but has no earthly idea where to start. Shit’s complicated. But ironically, this is the most on point we’ve seen Don this season to date, craftily out-maneuvering indecently handsome Ted Chaough of CGC for the Honda account. Capery and all!

“Please tell me I missed everything.”

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image courtesy of Junkee

Mad Men s4e4: The Rejected

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“You can’t tell how people are going to behave by how they have behaved.”

ATTENTION! I have an urgent and horrifying news story: Don continues to be entirely obtuse. More on that at 11.

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Lucky Strike call realness. || image courtesy of Imgur

During a particularly prickly conference call with Lee Garner Jr, Don receives a letter with a photo from Anna and relaxes for a hot second. Note how Don now has photos on his desk, a callback to Conrad Hilton’s criticism from Season 3.

This episode focuses a lot on Peggy and Pete, and how wildly their paths have diverged. These days, Peggy is largely confident and happy with who she is; she gave up Pete’s baby and that life she’s ‘supposed’ to want to pursue something she actually wants — a life of her very own. She’s an influential part of SCDP, works hard and has a lot to show for it. She’s in a place where her confidence and earnestness are revered, and finds fulfillment in her career. Sure, her new friend Joyce seems “pretentious” according to SCDP receptionist Megan, but Peggy dreamily responds with admiration to that remark.

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image courtesy of TomandLorenzo

That Kool-Aid is powerful, though. Even with all of this good shit, she still tries on Faye’s engagement ring while the focus group is in full swing (to Don’s amusement). And when she hears Trudy and Pete are gonna blow out a baby, it understandably throws her for a bit of a loop. Her mixed feelings aren’t regret or ~feelings~ per se, but rather just a lot of emotion that came back to the surface after being dormant for so long. It’s complicated. Et cetera. It’s like when an old ex gets engaged, and you pause for a beat. You don’t give a damn about that guy, but it’s still dissonant for a second.

Trudy’s pregnancy takes Pete entirely by surprise, especially since he got the news dropped on him by the father in law when he was supposed to be firing Clearasil. Pete had no interest in adoption, and wasn’t sure he wanted a kid in general –- probably due in part to his own dysfunctional WASPy upbringing, and a tinge of the betrayal he felt from Peggy’s confession in Meditations in an Emergency –- but when he learns that he’s knocked up Trudy, he realises that, like the wife he truly needs and learned to love, it is indeed something he yearns for in his life.

Pete and Pegs may work in the same place, but they are in two distinctly different worlds. That shot of them catching each other’s gaze from different worlds through the glass SCDP doors is weighty; she’s heading out with her fun, colourful bohemian friends, he’s with the old money crowd in suits. Gotta live your truth.

In the focus group for Pond’s, there’s a fucking enormous meltdown of entirely too many lady feelings. Faye tries valiantly to get the girls to yap about the ritual and treating yourself to prove that Peggy’s pitch is the right way to go, but it all goes right back to Freddy’s hysterically dated marriage-centric idea. The only one who responds to Peggy’s idea is Megan, who shares a story about her mother’s AM routine.

And when Allison eventually cracks, Don squirms in his seat.

Good god, that man is fucking obtuse. Finally admitting they had a bang after Allison backed him into a corner, she states that she’s going to resign her position, requesting a letter of recommendation. And being the world class shithead that he is, Don tells her to write one herself on his letterhead and he’ll sign it; now, this ain’t an uncommon practice, but GOOD LORD, Draper, can’t you see that she’s desperately trying to get you to recognise her value in some capacity? Allison responds by hurling an object across the room at him in anger.

“I don’t say this easily.. but you are not a good person.”

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image courtesy of Celebuzz

This explosion of emotion and noise is another symptom of a Don who ain’t very good at being Don Draper right now; he’s full on human mess edition, sitting alone at the office until the soothing hum of the floor waxer lulls him home. When he gets to his apartment, he begins typing a letter to Allison, apologising and saying “my life is very”.. stopping dead. Very what? A raging tire fire? Mortifying? A dumpster apocalypse? Oof.

Whatever his life may be at this moment in time, and the important people in it, is very much not something he had planned to be living when we see him in the pilot.

Ah, Miss Blankenship! A bright spot in this episode. As always, Joan reads between the lines and understand exactly what Don needs and gives him an hysterical older lady secretary to replace Allison. 

The research has come in, and sure enough.. Pond’s should be linked to matrimony. Sigh. Don brings up a good point arguing for Peggy’s vision for the Pond’s campaign over Freddie’s. Maybe this is a campaign so new and bold that people don’t yet have a context for it; there are women who feel this way and they’re simply not being reached.

(But hey, look at Megan from that focus group! She not only kept her shit together the whole time, she also related to the idea, showing that Peggy’s pitch and Don defense of it are on to something.)

“Why are you being so hostile? You think I’ve never had this argument before?”

“Because you go in there and you stick your finger in people’s brains and they just start talking just to be heard. And you know what? Not only does it have nothing to do with what I do, but it’s nobody’s business!”

Christ.. way to dropkick a hornet’s nest, Faye. Don is such an intensely private weirdo who won’t share jack shit about himself on principle, so he’s lashing out. He doesn’t like his creative process being fucked with, he doesn’t want anyone knowing a damn thing about him, and he certainly believes that past behaviour is not always predictive of future behaviour, implying he’s living proof.

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I SEE WHAT YOU’RE DOING. || image courtesy of ONTD 

But.. it’s true when it comes to Peggy, Pete, and Ken, and most of the other significant characters in this episode. They have changed and evolved, right along with the world here. They do some shit in 1965 that their 1960 selves would definitely not have ever believed. They’ve rejected parts of themselves from before, whether for better (a more adult Pete, a bolder more confident Peggy) or worse (a drunk sad sack Don, a stressed out Kenny). The evolution of these characters is equal parts fascinating and true to life.

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image courtesy of TomandLorenzo

Peggy heading out to the warehouse art haus video party in Washington Market and snogging new guy Abe in a closet during a police raid is absolutely NOT something 1960 Peggy would have done.

In the closing scene with the elderly couple in the hallway, Don pauses before closing his door. The wife is ambling up the hallway to her husband in their door, emphatically asking if she got pears. This is a life Don doesn’t think he’ll have a shot at anymore, that bizarre sort of intimacy and deep connection with another person. I mean, he deffo won’t if he keeps up this convoy of drunken mayhem and getting slapped by hookers. It’s no way to learn how to be actually intimate with anyone.

“Hello, 1925. I’m not gonna do that.”

 

Mad Men s4e2: Christmas Comes but Once a Year

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“In a nutshell, it all comes down to what I want versus what’s expected of me.”

Just about sums up life, eh? Let’s see how much of a piping hot mess Don is in this episode..

Sally runs into creeper Glen at the Christmas tree lot. Hating living in the house on Bullet Park Road without her dad there, she expresses how strange everything is; Glen can relate. He takes it into his own hands when the Francises are all out one night, trashing the house with food and junk.. save for Sally’s room, where he leaves a friendship keychain similar to the one she complimented him on at the lot. He tries to make the house as uncomfortable for everyone as it is for Sally.

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image courtesy of Tumblr

At the office, enter Dr. Faye Miller, one of the psychologists SCDP is using for market research. In an intro with a personality test for the senior staff, Don dodges another opportunity to divulge any sort of information about himself.

A man allergic to intimacy, it’s clear that Don’s in a darker place than his usual existential loneliness.. and this is his first real Christmas sans family to boot. He ain’t handling it well; he’s hitting everything too hard. Women whom he would otherwise effortlessly charm are rebuffing his sloppy advances with ease and a touch of pity. Score one for Faye and neighbour Phoebe, I guess.

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image courtesy of Tumblr

Allison reads out Sally’s letter to Santa (c/o Don Draper), and it’s a heartbreaking reminder of the damage the divorce has caused. She tears up at Sally’s wish to have Don there on Christmas morning, knowing that it’s not a possibility.

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image courtesy of Huffpo

The vile Lee Garner Jr is in town, and is miffed he wasn’t invited to the SCDP Christmas party.. which now has to become an actual party much to Lane’s dismay. Faye and Don spar about how someone’s past can influence them today, a point with which Don disagrees. She aptly brings up that his celebrated Glo-Coat commercial is heavily steeped in nostalgia, a certain longing for someone’s childhood.. but not Don’s. He tries to change the conversation by asking her to dinner, and gets shot down.

Natch, he forgets his keys at the office, and Allison does him a favour by running down to the Village to let him in. It’s noteworthy that younger employees have always gossiped about Don, but it was always in the admiring from afar sense, with some sense of wonder; mimbo Joey calling him ‘pathetic’ sheds light on how trash Don is at this point in time. And I guess in an effort to feel something (or anything at all), Don comes on to Allison; she reciprocates and they have a bang on his couch. Awkward.

The next morning is nothing short of a disaster with how Don handles (and not handles) things. He goes to his rhetoric of “this never happened”, so much so that he doesn’t acknowledge anything in the least, and gives Allison her Christmas bonus of a hundy in cash. You can tell he doesn’t feel great about it as she walks out of his office, but not guilty enough to not be a prick. And plus.. you shouldn’t shit where you eat.

So Freddy Rumsen is back, and he’s dry as a bone– but Peggy is thrilled to see him and to work on Pond’s. Freddy has some comically oldschool ideas for the cold cream, whereas formerly oldschool Pegs has moved forward quite a bit. He’s focusing on the marriage aspect of Pond’s, but Peggy wants something more, something deeper that speaks to women.. women like her whose be-all end-all isn’t getting fucking married. She wants to make an ad that speaks to everyone!

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image courtesy of AV Club

BUT, even though her life in the office is super forward thinking and progressive she’s being weirdly old fashioned with her boyfriend Mark. Apparently they aren’t banging because she’s playing virgin.. yikes. Last I checked, she ain’t been no virgin since 1960.. maybe she’s just not so sure about the guy?

Why is Peggy dating this dolt anyway? Freddy peppers her with some absurdly old fashioned advice, firmly saying that she shouldn’t bang the guy if she wants to marry him, since he’ll never respect her.. Y I K E S.

I guess that cemented her opinion of Mark, cause she throws him a bone that night.

Maybe Allison is that gal looking to get hitched, and thought there was something deeper to her tryst with her boss.. as she stares off into space while typing, it’s hard not to feel her pain and humiliation. So uncomfortable. Don may have fucked it up with his best and most competent secretary yet.

“I don’t hate Christmas.. I hate this Christmas.”

Mad Men s3e13: Shut the Door. Have a Seat.

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“You come and go as you please.”

Here we are at the Season 3 finale, and it’s a fucking good one. Right out of the gate, Conrad Hilton lets the A-bomb drop that PPL and Sterling Cooper are being sold off to McCann Erickson effective January 1st, and Don ain’t pleased. Who the hell wants to be a cog in the massive McCann machine? Looks like Jim Hobart is back to haunt Don.

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image courtesy of Bustle

This episode is peppered with flashbacks to his childhood, where the farm isn’t doing well. Archie is attempting to make a deal, and outright refuses to settle for less than he’s worth; he splits from the co-op he’s involved with, telling everyone to get the fuck out. Looks like Archie and Don have something in common after all.

Urging Archie to sell his crop for fuckall, he angrily complies with Abigail’s wishes. As he’s getting set to give it all away, he’s killed by that horse as Dick watches on in the night; should’ve stuck with your guns, Arch.

As shit falls apart, Don scrambles for an idea to make it all come back together again. He’s not gonna end up like his father. Ironically (or probably not), Don seems to be at his professional best when his personal life is a complete mess. He’s equal parts intensely focused, enthusiastic, and pissed off, abuzz with anxiety; he wants to build something of his own and pleads his case to Bert and Roger.

“You’re not good at relationships because you don’t value them.”

Shots fired from Roger, and he ain’t wrong; Don is shook. He admits defeat with Hilton, he’s certainly no account man; Don needs Roger and his talents along for the ride. It’s revealed that he does, however, value his relationship with Roger. Bert (taking a page out of Lane’s book) seals the deal for Roger to join up with them via a vanity jab.

At home, Betty bluntly lets Don know she’s made an appointment with a divorce lawyer. Trying to minimise her feelings again, he treats her like a child by saying she’s had a rough couple of weeks. Super slimy shit, Denial Don.

Don: “Forget it. I’m not gonna let you break up this family.”

Betty: “I didn’t break up this family..”

Get this motherfucker to the Burn Unit.

Betty and Henry meet with his attorney, who reveals a magical divorce loophole.. looks like they’re headed to Reno to establish residency and get on with it. Henry, in order to not drag things out, insists that he’ll provide all she could ever need in life; he doesn’t want her owing Don anything. An incredibly kind gesture, one that Betty is not accustomed to.

A clean break.. and then drunk Roger lets the fucking bomb slip re:Betty’s new sidepiece and Don ain’t pleased. He’s drunk, pissed off, and truly nasty to her; they both know he crossed the line. Ugly shit. Marriage over.

Lane is let into the conversation, and doesn’t yet know that PPL is being sold along with Sterling Cooper. Incredulous, he rings London to find out what’s up. Saint John confirms that PPL is indeed being sold as well, and realising that he would be left to flap in the wind, Lane is ticked that he hasn’t been considered beyond a cog in a gigantic machine who will statically “prove himself irreplaceable”. Man, fuck PPL.

In a moment of great storytelling, Lane’s indubitable authority to fire anyone at the firm was set up way back in the season premiere. And this is the lightbulb moment, the one Don was trying to crack.. in one fell swoop, Lane can sever Don, Roger and Bert’s contracts by giving them the sack. There’s a partnership on the table for Lane, and the negotiations begin.

“Well, it’s official: Friday, December 13th, 1963.. four guys shot their own legs off.”

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image courtesy of IGN

And thus Don pulls off another hobo move, a truly great escape.. by managing to trash the contract that’s vexed him.

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image courtesy of Tumblr

Time to snag some accounts, which means it’s time to see faux sick Pete Campbell at home. Admitting that Pete has been ahead of the curve on loads of things, and that he’s a valuable person to have on board for the new firm moving forward, Don and Roger implore him to come along for the ride; Pete agrees, finally receiving the recognition he’s wanted since the pilot. Like everyone else on earth, Pete wants to feel valued.

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image courtesy of Vulture

Before getting everything firmly in motion for the new agency that weekend, Don and Betty have to tell Sally and Bobby about their divorce. It does not go well, with Don attempting one last time to shape the narrative to his own reality, saying it’s only temporary. “Nobody wants to do this.” No shit, Don.

Completely failing at getting Peggy to jump ship and go with him on Friday, Don follows up at her apartment. The first time around he essentially ordered her to come with; he’s been such an aloof haughty dick to her this whole goddamned season, it’s not shocking that she turned him down. Having that horrendous conversation with his kids humbles him just a touch, and it dawns on him that he doesn’t want to see important people in his life slowly slip away because of his own shit actions.

“Do you know why I don’t want to go to McCann?”

“Because you can’t work for anyone else.”

“No.. because there are people out there who buy things, people like you and me, and then something happened. Something terrible.. and the way that they saw themselves is gone. And no one understands that.. but you do. And that’s very valuable.”

“Is it?”

“With you, or without you, I am moving on. And I don’t know if I can do it alone.. will you help me?”

“What if I say no? You’ll never speak to me again..”

“No. I will spend the rest of my life trying to hire you.”

That’s how you get Peggy on board, Don. Gotta be genuine. He knows they are alike; they’ve both had experiences that set them apart from the crowd, that make them see the world a little differently as a result. He understands and appreciates Peggy, and he manages to salvage their relationship in that moment.

Watching all of this come together is nothing short of magic. Getting the old team back together (with Joan!), albeit pared down, is done in a series of jazzy sequences like those of a good heist flick. This entire season has shown some very strained relationships at Sterling Cooper, making this reunion and these character reconciliations have real weight.

As everyone sits down to sandwiches via Trudy, Don rings Betty; the tone is entirely different from the last time they talked. He’s apologetic and an actual human person, emphasising that he won’t fight her in the divorce. He hopes she gets what she’s always wanted, the fulfillment and emotional support he completely failed to provide. Looks like that jab about valuing relationships really sank in.

“Good morning! Sterling Cooper Draper Pryce, how may I help you?”

Will the future be better than the past like Roy Orbison croons in the closing scenes? Here’s hoping. Sterling Cooper Draper Pryce will assuredly be a different agency with a forward-thinking point of view; after all, it’s a pivotal moment of the 1960s.. it’s time to get on with it.

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image courtesy of Tumblr

That’s all for 2016 here! I’ll resume with Season 4 posts in the New Year.. and here’s hoping 2017 is less of a fucking dumpster fire. Check out what I’ve written here Mad Men-wise thus far.. and thank you all so much for reading! Happy Christmas, Festivus, Hanukkah, and all that junk.

“Very good! Happy Christmas!”

Mad Men s3e12: The Grown-Ups

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“Just because she went to India doesn’t mean she’s not an idiot.”

Ah Pete, let down again, in a frigid office nonetheless. Kenny and his haircut beat him out as the Head of Accounts position, but Lane remains optimistic. Time to start branching out, I guess. Trudy’s gentle coaching is great, you can tell she’s genuinely on his side. She really supports Pete, and in spite of his stepping out and other entirely absurd qualities, I think they make a great team. She really loves that totally ridiculous man.

Margaret is about to get married, and is having a meltdown over Jane’s overextending faux niceness in the form of some super fucking expensive earrings. Mona agrees with her (along with Roger), but doesn’t think that the wedding should be canned; Roger and Mona work really well in sync to get Margaret to fall in line and stop acting like a brat.

Speaking of which.. once Roger tells Jane to back off, she responds by locking herself in the bathroom, mid-tantrum. Real mah-toor.

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ah, shit. || image courtesy of Tumblr

Awaiting Pegs for a lunchtime fuck, the news begins to break re:JFK. Class act through and through, Duck unplugs the TV. I didn’t think he could top leaving Chauncey out to roost in Maidenform, but I guess I was wrong..

In the afterglow, he plugs the TV back in to peep the news; Peggy is horrified not only at the fact that the president is dead, but also that he clearly knew what was up but went on with the bang anyway. Gross.

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ah, shit part deux. || image courtesy of JimCofer

Not surprisingly, Margaret’s wedding the next day is a sparsely attended disaster, though Roger keeps spirits up with a good speech and staying as positive as possible, turning the day to the two young people in love right in front of him. Seeing Henry from across the room, Betty is transfixed; on the dancefloor, Don pines for his wife’s attention, but it’s painfully obvious that Betty has checked out. It’s super sad that this is the most we’ve ever seen Don covet his own wife, something she’s yearned for since the pilot, and right now she couldn’t be more indifferent to his existence.

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image courtesy of Fanpop

Post-wedding, Roger rings Joan, with a drunk Jane snoring in the background. At the end of the day, he still wants to chat with Joan which is sort of sweet. Sometimes you just want to talk to someone who gets it.

Roger: “Nobody else is saying the right thing about this.”

Joan: “My god, you’re really upset..”

Roger: “What’s that about?”

Joan: “Because there’s nothing funny about this.”

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image courtesy of NJ.com

Aaaaand, Lee Harvey Oswald has been shot and killed. Can you imagine how terrifying that must have been to see unfold on live television? This is a time before the ubiquitous 24-hour news cycle we’re familiar with today. Betty’s shrieking fear is tangible, and she pushes Don away on her way out of the den. Sneaking off for a drive to see Henry,  she appears significantly calmer as she explains she couldn’t stand to stay in that house. And hey, it turns out Henry wants to marry her. That escalated quickly.. “If you search your heart.. you’ll know that I can make you happy.”

It’s notable that Henry can easily make her smile in this uncertain time. It’s a simple gesture, that he’d love to take her to a cinema somewhere that’s playing her favourite movie; Singin’ in the Rain.. and Betty’s smile lights up the Lincoln at the mere thought of it. He reinforces that everything will be OK, and to think of her fave flick in the meantime. Henry Francis is the opposite of Don, of what she’s known; he never belittled her feelings, but aligned with her and thoughtfully tried to cheer her up. You go, Hank Frank.

Angry and upset with Don, Betty comes home and speaks her mind. She doesn’t love him anymore, and he looks entirely crestfallen and shocked to hear those words from her. I feel for Don in this scene; in spite of him being a bastard to her on and off and a generally horrendous husband, that’s still an agonising thing to hear. Natch, he tries to deflect and minimise her emotions by changing the conversation. Oy.

Betty: “You can’t even hear me right now.”

Don: “You’re right.”

Hurt, Don retreats to the bedroom. Believing Betty doesn’t love him anymore due to who he really is, that he’s just some dirt poor farm kid and she is above him, Don misses the point; what he fails to see is that he’s been lying to his own wife for an actual decade. That’s real betrayal, real sadness. Ya fucked it up, Don.

Time to yap about the main event serving as a backdrop for a hot second. So many historians have rapped about how the JFK assassination functioned as an incredibly significant watershed cultural moment, blowing cracks in American societal norms and trends to create the remainder of the 1960s.. where the resulting shit gets crazy. Juxtaposing Betty’s dawning realisation that nothing makes sense in regards to the Old Rules (i.e. what kept things in their right place throughout the 1950s and how she chose to live her life according to said rules in order to attain happiness), her frightened and helpless reaction to Lee Harvey Oswald being shot on live television says it all.

“What is going on???”

The JFK assassination was not The Cuban Missile Crisis, in that it was not just another important historical event. It was exactly what this episode displays; JFK being murdered violently jolted the characters out of the inherent complacency of the old. The JFK assassination and subsequent murder of Lee Harvey Oswald created a cynical brand of nihilism that fed into the 1960s as a reaction to the idealism of the prior decade. Time to jumpstart the counterculture.

(Sidenote- as someone who was born 21 years after the JFK assassination.. I thought this episode gave some meaningful real life context to an event which I’ve only ever indirectly experienced via history books, documentaries, and my parents’ retelling of the day.)

As the wheels turn in Betty’s head about divorcing Don and moving on with Henry, having something like this come in and harshly turn everything upside down helps her move that decision along. Nothing is as it seems anymore, the old rules legit don’t apply. The world is a-changin’.

Hell! Even the Campbells, our favourite WASP-y couple, are totally disgusted at the hollowness of their friends and colleagues’ reactions to the event. They end up boycotting Margaret’s wedding as a form of protest, criticising Harry losing his shit about TV ratings due to shows (and their ads) being pre-empted for news coverage. Why should they be celebrating his boss’ spoiled daughter’s wedding when the president has just been murdered?

Come Monday morning, Don sneaks around the corner to assess the damage. Betty doesn’t even meet his gaze as he slinks out.

In the office, Don sees that Peggy is the only other one there working; thank fuck she’s not hanging out with Duck, at least. Realising that the Aqua Net campaign is all but useless post-JFK assassination with the similarities to the Dallas motorcade, she’s working on rewrites. Turns out her apartment has been invaded by her roomate’s friends and their neighbours, and not even Anita’s house offered a safe haven. There’s no space for her to process.

“And then I went over to my sister’s, and my mother was crying and praying so hard there wasn’t room for anyone else to feel anything..”

Ugh, this episode is sad all around. But let’s be real.. Don had that shit coming.