“What time is it? What time isn’t it??”

Don and a very pregnant Betty are at a parent teacher conference at Sally’s school, turns out Sally’s been acting up in the fortnight since Grandpa Gene has passed. She hasn’t properly grieved, maybe because Don doesn’t believe children belong in graveyards. Not an uncommon line of thinking from that time, but as a result, Sally didn’t get any sort of the closure she would feel from attending the funeral.

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Sally and Don have something crucial in common here — he lost his own father when he was a child, just as Sally has lost her surrogate parental figure. Later that night, Sally’s thirst trap teacher Suzanne drunk dials the house, telling Don that her own father died when she was just 8 years old and apologises for over-relating to Sally. Don is probably popping a boner at the fact that he and this practical stranger have something ~so deep~ in common, but now it’s time to have a baby! He can consider shitting where he eats later on.

At Sterling Cooper, Pete tries to crack the code behind Admiral Television’s flatlining sales; they’re total shite except for one market which is showing expansion. He lands on the growing African-American market and finds the idea worth pursuing.

And hey, Duck is back! He’s at Grey now, trying to coerce Pete (and Pegs) to lunch. Upon seeing Peggy there, Pete ain’t pleased. Maybe he thought he was special, but Duck is pulling some bizarre headhunter shit trying to capitalise on their “secret relationship” to get them both to come work with him. Pete storms out, then feebly tries to strike up a conversation with Hollis in the elevator about his TV. Hollis is resistant. Gotta be more normal and less business, Pete; when he’s himself and jokes about baseball with Hollis, it’s a much more positive interaction. Relax.

In the Admiral meeting, Pete tries to show the clients that targeting the African-American market would be extremely profitable as ad space is exponentially cheaper than the white market; shifting a portion of the media budget to focus on the black community would really blow up their sales.

Sadly, the clients don’t see any of the appeal that Pete does; after all, he’s quite advanced in his thinking being that it’s 1963. Duck’s hypothesis that Sterling Cooper won’t ever reward Pete’s forward thinking and new ideas proves true in that Admiral meeting, and how superbly poorly it was received in the aftermath. There’s a bunch of yelling, and Roger lets him know that 90% of that job boils down to “I don’t like that guy”, a sore point for a guy like Pete Campbell; he’s been dealing with that sort of shit his whole life, no doubt. Lane offers a little bit of sanity, acknowledging that Pete at least had a thoughtful approach.

About to get pumped full of drugs and give birth, Betty feels nervous and alone. She is wheeled down the hallway as Don is shooed off to the waiting room; she fretfully looks back for him as he evaporates into the ether. Betty thinks she sees her father mopping the floor, and shouts out for him. Her nurse, who’s about 110% done with everyone’s shit for that day, lets her know she needs to keep quiet once they roll close to the nursery.

In the waiting room, Don meets an overly anxious prison guard, Dennis Hobart. They proceed to get loaded together. He’s waiting to see his wife and newborn, very on edge, raw. Spanning the course of several scenes, Don and Dennis have a peculiar, heady interaction.

And Don’s watch, the one Betty had fixed and monogrammed for him, suddenly stops ticking while he’s in the waiting room. Ah, shit.

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Betty experiences some strange dreams in the fog. She’s wandering down a street in her plush neighbourhood, flawfree as a painting, crushing a caterpillar in her hand; then she’s at home, seeing her dead parents. Her mother is standing over a bleeding Medgar Evers, a notable Civil Rights Activist who had been assassinated in the days following Gene’s death. A news story about his funeral can be overheard in the hospital waiting room.

“You see what happens to people who speak up? Be happy with what you have.”

Betty may be in her house in Ossining, but it’s a trippy backwards house. Gene mops up blood in the kitchen.

“You’ll be OK. You’re a house-cat.. you’ve very important, and you have little to do.”

That’s the kicker, Betty isn’t happy with what she has. And despite his best efforts to the contrary, Don isn’t either; he’s mostly restless and indifferent to it all. As Dennis yaps about all that he’ll do with his future child, how wonderful all things will be and what a good dad and better man he looks forward to becoming, visibly unsettled Don withdraws further, reminded of his own failures. He doesn’t even know if this is the life he truly desires, in spite of how much he continues to dedicate himself to it. Is that all there is?

“This is a fresh start. I don’t know who’s up there, but I’m going to be better. I’m going to be a better man.”

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If only Dennis knew how many times Don said those words to himself, tried it on for size, and ultimately fucked it up due to his eventual and effervescent apathy. Those are some lofty goals to achieve. As a prison guard, Dennis has seen some shit; he can spot a liar from miles away, yet is keen to insist that Don is an honest, good guy. Once again, Don flinches. What this guy doesn’t know could fill a warehouse.

Armed with the knowledge of what’s out there via Duck, Peggy tests the water with Don regarding a raise.. at the worst possible time as Lane is losing his shit and cutting expenses left and right. As Don holds firm, she’s surrounded by a bounty of baby gifts, gorgeous teal Tiffany & Co. box included.

“I look at you, and I think.. ‘I want what he has..'”

“Really?”

“You have everything. And so much of it.”

“I suppose that’s probably true.”

Miles away, Don can’t hear that this life he finds so eternally vacuous looks so remarkable and so lavish to someone on the outside looking in. As much as he wants to cultivate The Image(TM), his existential loneliness persists and gnaws at the edges of his vision. And Don feels he knows Peggy better than that, and she him; he does not even humour her about that raise. He lets her down.

As Peggy leaves Don’s office, she runs into Pete; he’s convinced she’s told Don about their offers to work at Grey. Cagey and slighted, she doesn’t respond to his particular brand of panicked nonsense. Pete retorts, “your decisions affect me”, and it speaks fucking volumes.

Betty signs the birth certificate for the new baby, Eugene Scott Draper. She looks genuinely pleased with her decision, at peace.

image courtesy of AMC

Walking down the hall with a perf bouquet in hand, a picture-perfect Husband(TM), Don spots Dennis walking toward him with his wife in a wheelchair. Don looks at him with a touch of warmth, and as their eyes meet, Dennis immediately averts his attention once he realises who Don is. It’s jarring. Perhaps he’s ashamed of oversharing his emotions with Don in the waiting room that night, an actual stranger.. who knows. Maybe he thought better of calling Don an honest guy, his vision unclouded in the AM.

There’s a new Eugene in town, and not a moment too soon after the death of the former Gene. Since this season began, Don and Betty appear to both be making an effort at intimacy and closeness in their marriage. Don’s doing it because he figured out (during his California jaunt) that he wanted to quit being a spectator in his own life.

Betty, on the other end of the spectrum, has been keeping it all up for this baby. Natch, she doesn’t want to be a single mother to an infant on top of two young kids, and it’s become crystal clear over the past few episodes that Betty has convinced herself (as many soon-to-be parents in dumpster fire marriages do) that the kid is some sort of magical salve, a cure-all for deep-seated issues.. But when she’s lost in the depth of The Fog, she’s able to vocalise her true fears about Don;

“He’s never where you expect him to be. Have you seen him? Have you been with him? Someone call him.. I don’t wanna be here. I’m just a housewife.. why are you doing this to me?”

Y I K E S on bikes. The episode ends on a shot of her paused in the hallway of the Draper home, shrouded in inky darkness as baby Gene shrieks into the night; the ethereal music seeps in as Betty’s posture changes slightly.

“Our worst fears lie in anticipation.”